Marketing & Brand
With a core expertise in designing web and app interfaces, I have also led the creative direction for various marketing initiatives shaping brand narratives and visual communication strategies. My experience spans early-stage startups, corporate environments, and freelance projects, allowing me to adapt and drive design solutions that align with business goals.
In my in-house roles at Visma and Certainly (formerly BotXO), I have not only executed design work but also defined and led creative strategies for B2B marketing efforts. Below, you’ll find a curated selection of assets from these roles, showcasing my approach to branding, marketing, and visual communication. For now, the focus is on B2B projects, with plans to gradually expand into B2C and other industries while keeping the showcase streamlined.
Certainly
(Formerly BotXO) - A B2B SaaS company specializing in AI-powered customer service solutions. I led the creative direction, overseeing the visual identity, marketing materials, and website design during the company’s rebrand.
Visma
A multinational software company providing business solutions, including financial, HR, and ERP software. I contributed to B2B marketing assets and led the website design for one of their key products, Visma e-conomic.
BotXO
Prior to its rebrand as Certainly, this AI-focused startup aimed at revolutionizing customer service with conversational AI technology. My work included designing marketing materials, and website design to support the brand’s growth.
