Certainly
Company
Certainly
Industry
B2B SaaS
Role
Digital Designer
Responsibilities
As part of a major rebranding initiative, Certainly sought to redefine its digital presence with a new, bold website. When unforeseen circumstances shifted responsibility to me, I took ownership of the project. Given incomplete designs, minimal documentation, and tight deadlines, I transformed a fragmented vision into a cohesive, fully responsive digital experience, underpinned by a scalable design system.
Challenge
Inheriting a partially completed project mid-development, my task was to quickly assess the existing designs, identify gaps, and align the website with the company’s refreshed brand identity, all while managing tight deadlines and balancing stakeholder expectations.
Upon taking over the project, I began by clarifying the requirements and evaluating the existing design work to ensure alignment with the final vision.
To ensure the website’s long-term success, I focused on consistency and scalability by creating a robust design system. This system unified core elements, including the color palette, typography, grid structure, and spacing layout. It also introduced custom button styles and reusable components, maintaining visual harmony while enabling seamless updates and future growth. Below are some highlights of the implemented solution.
The website launch was just the beginning of an iterative process. By proactively monitoring user behavior and performance metrics, I identified key areas for improvement, such as optimizing load times and enhancing overall user flow. This ongoing process of optimization has become a core part of my design approach, ensuring that each project evolves and improves over time based on real user feedback.
Building a scalable design system proved invaluable in streamlining development and ensuring long-term efficiency. By creating reusable components and standardizing core elements like typography and layout, I was able to maintain visual consistency and simplify future updates.